The world is moving from desktop to mobile; thus, having a website is not enough as it cannot be optimized completely for mobile experiences. Mobile apps get more engagement from users as they are permanently installed on their mobile phones. Being “in the way” can be advantageous as our mind subconsciously records every image and text (well-designed app) it comes across.

A loyal user always opens the app when she gets a notification about a new post; this increases the chances of engagement and traffic. An app is a great tool to remind users about a new post.

A mobile app provides a sense of presence to the customer by being available at the fingertips. It propagates the image of accessibility and availability, thus contributing to building a brand image.

You can send personalized messages to users. App works as a broadcasting tool to connect to your users directly. This cannot be done on a website.

Users spend more time on mobile apps than websites. You get more traffic and better search engine rankings if you have both.

Customer experiences are evolving; an enriching experience depends on the ease and comfort with which end users can access your service. A native mobile app is best aligned with a customer’s basic needs and offers a better user experience than websites or any other medium of interaction. It is handy and seamless, and some great features, like bookmarking & offline access, are possible only on native apps.

Website owners make money through Google and other Ad networks. But these Ads are discouraged on mobile screens. We integrate Ad network APIs directly to mobile apps, which shows ads at the right locations and are optimized as per mobile user’s preferences.

Users can use many device features, like calling directly from the contact page. In addition, a user can take & upload a photo directly from the mobile app.

Google Analytics is pre-integrated within the app. You can use this analytics information to create a strategy to reach out to more users and increase engagement.

Offline access provides a great competitive advantage for businesses. Users may appreciate your app, but the lack of offline functionality may make them seek an alternative.

There are some differences between the two:

• The website attracts new customers, while the app creates a loyal customer base.
• In the case of a website, you need to open the browser and enter the website URL, while the app is just a tap away.
• On the website, the customer comes, completes the activity, and exits, while on the app, the communication is two-way and ongoing.
• Websites are more responsive to search queries, but apps provide engagement, loyalty, and ease of use. Your App “lives” on the user’s device.
• Most marketers use their mobile website to attract new customers and convince them to download their app, generating an opportunity for profitable & ongoing relationships.