Features

The world is moving from desktop to mobile; thus, having a website is not enough as it cannot be optimized completely for mobile experiences. Mobile apps get more engagement from users as they are permanently installed on their mobile phones. Being “in the way” can be advantageous as our mind subconsciously records every image and text (well-designed app) it comes across.

Magento mobile apps allow users to immerse themselves in two-way experiences. Features like chatbots, customer support calls, and in-app chats make communication smoother and faster. You can also notify customers of new updates regarding their orders, promotional offers, and other store events they’ll be interested in.

The best feature that Magento mobile app offers is sending push notifications or in-app notifications to the users. With an app, you can send out powerful and targeted push notifications to reduce cart abandonment and further engage with customers. You can notify them about your new arrivals, daily deals, flash sales, stock clearance, and lots more. Push Notifications are the best way to reach out to customers.

The major part of any business’s success is to be identified by its brands. Users will be reminded of the brand even when they are not using the app; your app icon acts as a form of brand advertisement and influences the user’s perception of the brand. So if you are willing to experiment with branding, the mobile app is your go-to solution.

Launching a mobile app for your e-commerce store will take your brand to new heights. Only a few online stores have launched their own mobile app. It is a good differentiator, showing that you are serious about your business and customer experience.

The Magento mobile app provides multilingual support without the need for manual efforts. Banners, images, and content can be converted into the desired language with only a few simple steps. It even comes with multilingual support for the voice search function, thus allowing customers to search and land on their desired products with ease.

Magento mobile app development doesn’t require code or manual synchronization. Instead, the entire e-commerce store synchronizes with the application in a few simple steps.

Magento offers a number of security extensions, patches, and regular updates. It even helps you add an SSL certificate and run a two-step authentication process to shield your site’s back end.

Mobile Apps’ ability to work offline makes them far more desirable than mobile websites. Magento mobile apps are convenient to use as they are easily available anywhere, anytime, and can be accessed even when there is no internet connection. Although major functionalities like checkout and payments still require an active internet connection.

Magento mobile apps are hassle-free as they store data locally on the phones and thus don’t need to pull out data from large servers. As a result, they provide faster access as compared to mobile websites. The fast loading and better browsing experience is the USP of the Magento mobile apps and help retailers in taking a competitive advantage.

There are some differences between the two:

• The website attracts new customers, while the app creates a loyal customer base.
• In the case of a website, you need to open the browser and enter the website URL, while the app is just a tap away.
• On the website, the customer comes, completes the activity, and exits, while on the app, the communication is two-way and ongoing.
• Websites are more responsive to search queries, but apps provide engagement, loyalty, and ease of use. Your App “lives” on the user’s device.
• Most marketers use their mobile website to attract new customers and convince them to download their app, generating an opportunity for profitable & ongoing relationships.