Retaining existing customers is crucial for sustainable online growth. The probability of making a successful sale to a previous buyer is significantly higher, ranging from 60-70%, compared to 5-20% with new prospects. To capitalize on this opportunity, businesses must employ intelligent strategies that foster customer loyalty while boosting revenues.
Two powerful tactics that exemplify this approach are cross-selling and upselling. Cross-selling involves recommending complementary products from the same category to customers. For instance, suggesting fries or a drink when someone orders a burger. This technique creates a more valuable purchase by bundling related items together.
On the other hand, upselling encourages customers to opt for premium or upgraded versions of the product they’re interested in. Using the burger example, this could mean enticing them with add-ons like extra cheese, bacon, or even a double-decker option. By nudging customers towards a higher-priced but better product, businesses can significantly increase their profit margins.
To link an up-sell or cross-sell to a product in WooCommerce, you should follow these steps:
- Go to WooCommerce > Products, and choose the product you want to add an up-sell or cross-sell to.
- Scroll down to the ‘Product Data‘ panel.
- Click on the ‘Linked Products‘ tab in the left-hand menu.
- Search for the product you want to link to and add it.
- Finally, remember to click ‘Update‘ to save your changes.
The key to implementing these strategies effectively lies in leveraging the right WooCommerce services and tools, such as the powerful Boost Sales plugin.
Boost Sales: Unlocking Revenue Growth Potential
The Boost Sales plugin is a useful tool for businesses operating on WooCommerce to improve their revenue generation. It provides seamless and data-driven suggestions for upselling and cross-selling to customers. With this feature, businesses can offer valuable add-ons, complementary products, or upgrades that match the customer’s preferences.
This personalized approach enhances the overall shopping experience and cultivates trust and loyalty within the customer base.
Up-Sells
Up-sells refer to the products that you suggest to a customer instead of the product they are currently viewing.
Generally, these are items that are more profitable, of better quality, or more expensive. Depending on the theme template, these products are displayed on the single product page, below the product’s description.
The user-defined up-sells can be viewed on the product page.
Cross-Sells
Cross-sells are additional products that are recommended to customers based on the items they have already added to their cart. These products are typically complementary to the original purchase. For example, if someone is purchasing a laptop, cross-selling items might include a protective case, stickers, or a special adapter. Similarly, if someone is buying a ninja t-shirt, the cross-sell items could be a ninja hoodie and ninja socks.
The cross-sell products are usually displayed on the cart page, just below the products table, along with a thumbnail image. However, the exact location may vary depending on the theme template used on the website.
- Cross-sells, which are defined by the user, are displayed on the cart page.
Related Products
“Related Products” is a feature found in some templates that displays products from your store that have the same tags or categories as the current product. You cannot manually specify these products in the admin, but you can influence their display by grouping similar products in the same category or by using the same tags.
- The product page displays related products automatically.
By Using Plugin – Boost Sales
Boost Sales for WooCommerce is an extension that can be used to enhance revenue for your WooCommerce store. It suggests up-selling and cross-selling products to your customers, which can increase the value of each order. By using these sales strategies, you are providing your customers with options that can improve their purchase experience and, ultimately, their lives. These add-ons and upgrade recommendations can help build trust with your customer base by making their shopping experience more convenient and valuable. You can find more information about Boost Sales at <https://Wordpress.Org/Plugins/Woo-Boost-Sales.
Up-Sell Features WooCommerce Offers In Basic Version
- The up-sell feature allows you to showcase related products when a customer adds an item to their cart. This is done by displaying an up-sell pop-up.
- Whenever a product is placed in the cart, the plugin will trigger an up-sell. The pop-up will present related products that you recommend the customer purchase alongside the item they just added.
- Store owners can select the up-sell products for each product within the plugin’s administrative interface.
- For stores with extensive inventories, owners can leverage the “up-sell products in the same categories” option. This allows the plugin to showcase products from the same categories as the item just added to the cart, within the up-sell pop-up.
Cross-Sell Features WooCommerce Offers In Basic Version
- The cross-sell feature helps you offer customers the opportunity to buy a bundle product at a better price instead of buying a single product.
- Store owners can create cross-sell bundles by selecting products and setting a sale price.
- The cross-sell pop-up appears on the individual product page. This offers customers the bundle with information about the products, the original price, the sale price, and how much customers can save.
Premium Up-Sell Feature Of WooCommerce Boost Sales Plugin
- The plugin allows you to add up-sell for multiple products at once.
- It will list the up-sell products that you have set up in WooCommerce to display.
- This option allows you to hide the up-sell pop-up on single product pages. The pop-up will appear only on shop/category pages.
- The plugin automatically hides out-of-stock products on the up-sell pop-up.
- Products that have already been added to the cart will not be displayed on the up-sell pop-up.
- When an up-sell product is added to the cart, the plugin automatically redirects the customer to the cart page.
- The plugin will automatically display recently viewed products on the up-sell products.
- When the “Up-sell product in same categories” option is enabled, the plugin will display products in the lowest subcategory level on the up-sell pop-up.
- The plugin can be configured to not display an up-sell pop-up on selected products.
- The plugin allows the owner to select the order of up-sell products on the up-sell pop-up, by price, name, and other categories.
- Users can select to display a “view more” button on an up-sell product, allowing the customer to go to the up-sell product page.
- The plugin works with AJAX to add to the cart button of WooCommerce, increasing loading time speed.
- AJAX is used to add up-sell products to the cart, so the pages will not be reloaded.
Premium Cross-Sell Feature Of WooCommerce Boost Sales Plugin
- The cross-sell bundle will be displayed on product pages instead of a pop-up. You can choose to display it under the add to cart button, above the description tab, or under the description tab.
- You can choose to display the cross-sell on the single product page.
- You can choose to display the cross-sell on the cart page.
- You can choose to display the cross-sell on the checkout page.
- You can change the description of the cross-sell bundle.
- You can change the cross-sell bundle name.
- When the cross-sell bundle is added to the cart, the cross-sell product will be removed.
- The plugin can add the bundle to the cart without reloading the page.
- If a product in the bundle is out of stock, the bundle will not be displayed.
- You can set price rules, and the plugin will automatically calculate the bundle price.
Discount Features For Effective Upsell And Cross-Sell
- The discount bar feature helps you encourage customers to spend more by offering them a discount. This requires selecting a coupon with a minimum spend amount. The plugin will display on the front end how much the customer has added to their cart, and how much more they need to spend to receive the discount.
- You can select the specific coupon code that you want to use as the reward for the discount bar.
- The plugin can inform customers that they will receive a discount if they spend and reach the minimum amount required.
Online businesses can significantly improve their sales funnel by using the Boost Sales plugin in combination with WooCommerce’s built-in features. This powerful combination provides a seamless and highly converting sales experience for customers. With Boost Sales, businesses can offer intelligent product recommendations and create compelling discount incentives, both of which help to maximize revenue from both new and existing customer bases.