How to Sell Services on Shopify?

Published On - August 8, 2025

FirstWire Shopify

Table of Contents

  • Step-by-Step: Setting Up Your Shopify Store for Services
  • Build a Better Service Page: Content Ideas to Boost Conversions
  • Optimization Tips for Your Shopify Store Service Page
  • Example of Service Page on Shopify

Shopify is best known for physical product sales, but it’s equally capable when it comes to services. Whether you’re a consultant, offer Shopify migration services, or run a Shopify development agency, the platform can support your service-based business with the correct setup.

This Shopify service selling guide outlines how to turn your store into a streamlined service hub. You’ll learn how to create a service page, structure it for conversions, and use content strategically to build trust and clarity.

It also covers essential tips to boost visibility, helping your service page rank better and attract the right audience. From showcasing service packages to simplifying inquiries, this guide offers a practical approach to selling services on Shopify.

With these steps, positioning your services effectively becomes easier and more scalable, whether you’re starting or expanding a growing agency.

Step-by-Step: Setting Up Your Shopify Store for Services

Step 1: Create a Dedicated Services Page

  1. Go to Shopify Admin > Online Store > Pages.
  2. Click “Add page.”
  3. Name it:
    Services, or something descriptive (e.g., Plumbing Services).
  4. In the Content box, start structuring the service info.

See Content Ideas to Boost Conversions for guidance on what to include in your service page. Use it to identify sections that support trust, clarity, and action.

Step 2:  Add the Page to Your Store Navigation

  1. Go to Content.
  2. Click on Menu>Quick Links (or wherever you’d like the link)
  3. Click Add menu item.
  4. Fill in the Label and Link
    • Label: Services
    • Link: Select Pages > Services
  5. Click the Save menu.

Now, customers can find the Services page from your site’s main menu.

Step 3: Add a Contact or Quote Form (for Custom Work)


Use Shopify’s Built-In Contact Template

  1. Go to Online Store > Pages > Add Page.
  2. Name it: Request a Quote or Service Inquiry.
  3. Under Theme template, choose page.contact.
  4. Add a small message like:Please include your service needs, product preferences, and any artwork files.
  5. Save the page.

Now go back to your Services page and link to this quote form where needed. Now, customers can find the Services page from your site’s main menu.

Step 4: Customize Your Theme for a Service-Based Business


Use themes available on your Shopify account.

  1. Go to Online Store > Themes
  2. Select the theme that suits your needs for showcasing your services.

Tip: Free, clean, informative themes. However, if your budget allows, consider paid options that are suitable for the services your business offers.

Build a Better Service Page: Content Ideas to Boost Conversions

An effective service page should guide visitors from curiosity to conversion. Below is a flexible framework of content sections designed to help communicate your value. As a Shopify development agency, you can suggest what’s relevant to your client’s business and skip what doesn’t apply.

  1. Hero Section / Service Overview

    • A short, bold headline stating your core offering
    • A brief line describing the outcome or value you deliver
    • CTA (e.g., View Services, Request a Quote)

  2. Detailed List of Services

    Use structure (subheadings) or blocks to separate each offering:

    • Clear description of what’s included
    • Process or delivery timeline
    • Pricing or note that quotes are customized

  3. Why Choose Us / Unique Value Proposition

    ‘What sets your business apart?’ This section helps your visitor in decision-making. Thus, it’s important to highlight:

    • Specific credentials (e.g., certified Shopify Partner)
    • Use bullet points for clear comprehension
    • Quick turnaround, industry experience, or niche expertise

  4. Portfolio or Work Samples

    Showcase relevant projects:

    • Add before-and-after images
    • Link to in-depth case studies

  5. Client Testimonials

    • Include 2–4 short video reviews by clients
    • Add logos or client names (if permitted)

  6. FAQ Section

    Help visitors find answers before they ask. Identify the questions your prospects typically raise or may raise, either by brainstorming with your team or pulling from real conversations, chats, and emails of prospects. These could cover topics such as:

    • Scope of your services
    • Turnaround times
    • Pricing structure or estimates
    • What’s included vs. what’s extra
    • Experience or credentials
    • What happens after they contact you

    Anticipating these queries builds trust and reduces friction in the decision-making process.

  7. Clear Calls to Action

    Include CTAs in potentially high-converting places, for example:

    • Top banner (hero section), after the service list, and at the bottom
    • Use action words with urgency (e.g., Start Your Project Today, Book Now) to prompt a quick response.

  8. Simple Contact/Inquiry Form

    • Fields: Name, Email, Service Type, Message
    • Optional: File upload (e.g., for artwork or project specifics)

  9. Certifications and Badges

    • Shopify Expert, app partner, or relevant industry badges
    • Helps build authority and trust

  10. Service Area (for Local SEO)

    • If location-based, mention regions served
    • Include keywords naturally (e.g., “Shopify Migration Services in Toronto”)

Optimization Tips for Your Shopify Store Service Page

Once your service page is live, it’s the right time to optimize it. Optimization helps your service page gain the attention it requires from your target audience on search engines. Here are some tips that are focused on enhancing visibility, building trust, and creating a smooth user experience, so you’re not just attracting visitors, but turning them into long-term customers.

  1. Strengthen Trust and Credibility

    Use Testimonials Effectively

    • Add quotes near key sections to reinforce value
    • Include video snippets or star ratings where possible

  2. Display Certifications or Partner Badges

    • If you’re a Shopify development agency or app partner, show it
    • Consider adding awards or media mentions to build credibility

  3. Improve Discoverability (SEO-Focused)

    Optimize for Local Search

    • Use high-performing, trending keywords in the content of the service page
    • Use city or region names in your H1s, metadata, and image alt text
    • Add a “Service Area” section for clarity

  4. Leverage Blog Content

    • Share how-to guides, behind-the-scenes insights, or service explanations
    • Helps capture long-tail keywords and builds domain authority
    • Bonus: Regularly posting signals to search engines that your site is active, improving ranking over time

  5. Increase Engagement and Conversion

    Enable Live Chat or Shopify Inbox

    • Add a chat option for quick inquiries. It promotes engagement.
    • Reduces bounce rates by offering instant support

  6. Incorporate Smart CTAs

    • Use context-relevant CTAs that match user intent
    • Examples: View Past Work, Ask a Question, Get a Quote

  7. Address Potential Concerns

    • Use collapsible sections to have balanced white space
    • Keeps users on the page longer and potentially reduces the bounce rate

Example of Service Page on Shopify

Here’s an example of a service page built using the content sections outlined above, tailored to fit a website development and customization service.

The page opens with a clear hero section that states the service focus, followed by a brief overview to set context. Below that, a grid layout of individual services, each with a short description.

At the bottom of the page, a contact form is strategically placed to capture leads, supported by a direct call-to-action that prompts engagement after the reader has reviewed all the decision-making facilitating content. The structure is clean, purposeful, and designed to guide visitors from interest to inquiry.

Summary

Selling services on Shopify requires more than just a page telling what service the business offers; it’s about building trust, guiding decisions, and clearing the way for visitors to take the desired action. A well-structured service page does more than inform; it sets expectations, communicates credibility, and gives visitors a reason to contact. By combining clear messaging with meaningful layout choices, such as first introducing the services, then showcasing past work, addressing potential or real customer questions, and integrating lead-capturing elements, you create a seamless path from interest to inquiry. A well-structured service page is a critical component of Shopify website development for any service-based business.