The first impression is the last impression.
This quote goes in hand with a website’s design. The first thing that customers look for in your website is responsive website design. In case, you want to make a positive impression with the first-time visitors on your website, you’re on the right page. You should know 94% of customers get influenced by the design of your website. In fact, your website design has the power to boost e-commerce sales of your website. In this blog, we will discuss how website designing plays an important part in improving your sales. So, keep scrolling down to understand how revamping your website’s design can increase your revenue!
The Introduction
Everyone is well aware of the fact that the e-commerce industry is growing at an outstanding rate but that doesn’t conclude that your online business may also grow at the same rate. I would say that the E-Commerce business is a sea of opportunities, but you as a business, need to look up those opportunities and grab them before anyone else does.
One thing that is common for all kinds of online and offline businesses is the goal of boosting their revenue and sales. I think it is obvious, as growth and development is essential priority of every organization. In fact, If you are not planning about the growth of your business then are you even doing business?
Well, that’s a question and I’ll leave the answer space for you to think about. But let me tell you one fact that good website design is the most effective tool to increase sales of your online business. Likewise, poor website design can cause your business a big loss as it appears as a negative impression.
Be it a small startup or a big business, the website of a business is the main foundation of its online presence. No matter if you’re starting from scratch or a well-established business, a proper marketing strategy is a crucial requirement for the success of your online business. When I say an effective marketing strategy then it must involve the consideration of every aspect of your online business, from your company’s logo to your marketing brochure, and most importantly your website’s appearance and usability. Your marketing strategy should be completely customer-centric and should be designed in a way so that it maximizes the customer experience.
Let’s see how good website design actually helps in boosting your e-commerce sales!
Does Website Design & Credibility Actually Improve Sales Of Your Website?
Have you ever thought why do people actually buy from your website? If not then let’s think about it now!
Let’s say that your price and product range is genuine, but to let your customer reach that point where they make their buying decision, website design plays the most important role.
In these times, when there is a high surge in the number of fake websites and dodgy sellers, a good website design helps people trust your website and ultimately increases its credibility. Now, this is where your website design plays a big role. In recent research by usability.gov, a well-designed website increases its credibility and is given a 4 out of 5 rating on the relative importance scale. It simply means that people rated website design as the most important trust factor of an online website as it improved the credibility of their business.
With this point, we can easily conclude that website designing does affect the customer poll of a website and is a deciding factor whether they will turn into customers or not. Now that you know, website design is a contributing factor in a direct association of customers with a brand, we can easily drive the result that why it boosts e-commerce sales of your website. And that’s why it’s important for you to make use of a strategic layout and appealing website design for your online business so that it can help you in getting potential clients who can boost e-commerce sales.
For this, you may need a proper E-Commerce sales strategy.
In case your current website design is not up to par, the visitors visiting your website may not find you trustworthy and may never turn into customers. In that way, it will be hard to boost e-commerce sales of your online business. So, what you can do and how to increase the sales of your online business?
For that, the first step is to have a clean modern and responsive website design. Because the most important feature of a good website is its usability. That means your website should be easy to use and navigable. With the help of it, the visitors on your website will be able to easily move through your marketing funnel and that will increase the chances of further engagement. In the super accessible and highly usable world of online websites, there are very few users that can keep up with a website that can’t guide them properly. It makes sense because your website represents your company’s image on the online platform, it should and must justify your brand power. Let’s see what you can do to boost e-commerce sales of your website :
Improved Website Design Can Improve Sales:
Nonetheless, a website that provides a meaningful marketing experience keeps users on your platform. Not only can you draw them in with a visually pleasing site, but you’ll also have a robust and easy-to-use website for your audience.
This improved design will boost e-commerce sales of the business.
38% of people leave a website if they find it unattractive.
You won’t be able to engage the audience with a website that is not visually pleasing.
Your website must be capable of drawing the visual attention of the visitors. An outdated website could cause people to quit, and that will cause you to lose sales.
Nonetheless, you can elevate the revenue and profits of your business by investing in professional web design. A platform that catches the attention of your audience and makes them engage in your content can be more helpful in improving your sales.
What You Can Do To Improve Your Website Design?
As we follow up on this section of the post, I hope now you know how web designing boosts e-commerce sales and how essential it is to have an e-commerce sales strategy. Now, let’s move to understand how can you increase sales and what can you do to improve your website design in the below section:
A Responsive Design
In the previous section of this post, we told you how website design plays an essential role in engaging customers and driving sales to your website. So, now it’s easy to guess the impact of a website’s functionality in appealing your audience to engage further with your online business.
So, why responsive design?
Because a responsive website ensures to deliver an adaptable and faster functioning of a website, no matter from whichever device the user is using your website.
For instance, if a user is accessing your website through a mobile phone, a responsive website design will help your website to adapt to the small screen of the mobile without taking much of the loading time. So, ultimately your visitors will have the same great experience in accessing your website on mobile that they usually while using on a laptop.
Why should you integrate the responsive design on your website?
Well, because more than 35% of customers would like to interact and buy from a responsive website.
It’s a necessity of your website to fit the needs and demands of your visitors. Also, do not forget to optimize your website on mobile because most of the users use smartphones. So, in a nutshell, a responsive website can help you boost your e-commerce sales and increase revenue.
A Navigable Website
Just a simple and intuitive navigation of a website can improve your sales and benefit your brand image. Navigation is one of the most critical aspects of your website. Well-organized navigation that is easy to use is the most effective way to boost eCommerce sales of your website.
Ultimately, this will make it easier for users to browse on your website, find your products and services faster, which will increase the chance of your visitor converting into a potential customer. What you can do is to make use of categories and subcategories so that your audience can find relevant information easily.
Why should you integrate a responsive design on your e-commerce website?
CTAs
“Sign Up and Get a Free Trial For Two Days”
You’ve often seen these lines while browsing through different websites. Well, these aren’t lines actually they are called CTA.
Concentrate on your calls to action, if you want to increase sales via web design.
When your audience likes the information on your site and wants to take the next step, they ‘re looking for CTAs to guide them. If your CTAs don’t stand out on the page or tell your audience how to proceed, you ‘re going to miss out on sales for your business.
Call-to-action buttons are one of the many elements that signify the next move that the user will take on a website. Although many of us know this, it may be easy to neglect to use them specifically to direct users around the website.
Place call-to-action buttons in strategic positions to improve click-through levels and maximize conversion. When properly positioned on your homepage, the call-to-action buttons help you access the site and help you create a better web design. It’s worth spending some time to find the best location for these critical ties.
Well, by creating CTAs that involve your audience and are easy to find, you’re going to get more customers to click on them, which will lead to more sales for your company.
Trust Symbols
Trust symbols play a major role in helping you win over the trust of your audience, which is also a significant step towards the sales cycle. By including the success stories of clients as well as case studies, you can show the visitors that trusting your business won’t be a loss to them and you’re capable of delivering good services.
Logo and badges represent your expertise in a particular niche as well as it is an illustration of your qualification as a business. You can get these tasks done by a professional website designer or by a developer. Ultimately, they will boost the e-commerce sales and the revenue of your business.
Use High-Quality Visuals
If you want to boost e-commerce sales of your website, then focus on making use of high-quality visuals. Visuals are an important part of your website and they help in engaging the audience on your website.
When an audience visits your website and they just find the block of texts and nothing else, you may be losing a chance to engage with your potential customers. In fact, the audience finds a website boring without visuals which results in your audience leaving your website. The bounce rate of your website can actually be increased if you have no visuals but just a wall of texts on your website.
In fact, if the graphics, including product pictures, aren’t of good quality, the audience won’t be able to see them. It will also give them a negative impression of your website and can make visitors feel untrustworthy about your website.
Good website design requires high-quality graphics that help enhance user experience. You can use your images, videos, or graphics to add a visual pop to your blog.
Final Words
Well, in the end, if you invest in your website’s design, it will directly add to your sales and revenue. With a beautifully designed, responsive, and speedy website, you can engage a larger audience and let them stay for a longer period of time.
Website designing is a huge and highly important task for your website which must be done by some professional only. Don’t worry! We have got your back covered. With our highly professional team, we can help you build a great website!
Also, let us know in the comments section about your take on this. Any suggestions? We’ll love to hear! The comment section is all yours!